Today we are celebrating Śrī Rāma-Navamī, Lord Rāmacandra’s Appearance Day. We are honoring it with a fast until sunset, followed by a nice vegetarian feast. We are including a lecture by Srila Prabhupada on the appearance of Lord Ramachandra

…So Rāmacandra’s life, God’s activities, pastimes, if we hear, that means we are associating with Rāmacandra. There is no difference between His form, His name, His pastimes, and Himself. He’s absolute. Therefore either you chant the holy name of Rāma or you see the statue of Rāma or you talk of His pastimes, transcendental pastimes, everything, that means you are associating with the Supreme Personality of Godhead. So we take advantage of these days when the incarnation of God appears or disappears, and we try to associate with Him. By His association we become purified. Our process is purification. Kṛṣṇa consciousness means simply we are purifying our consciousness. (Lecture by His Divine Grace A. C. Bhaktivedanta Swami Prabhupada
Recorded in Hawaii, March 27, 1969)

Full Lecture