On Chanting the Hare Krishna Maha-Mantra

by His Divine Grace A.C. Bhaktivedanta Swami Prabhupāda, 
Founder and Acharya of the International Society for Krishna Consciousness

The transcendental vibration established by the chanting of Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare is the sublime method for reviving our transcendental consciousness. As living spiritual souls, we are all originally Krishna Conscious entities, but due to our association with matter since time immemorial, our consciousness is now adulterated by the material atmosphere. The material atmosphere, in which we are now living, is called maya, or illusion. Maya means “that which is not.” And what is this illusion? The illusion is that we are all trying to be lords of material nature, while actually we are under the grip of her stringent laws. When a servant artificially tries to imitate the all-powerful master, he is said to be in illusion. 

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